CEO of Harley Davidson says brand is about Freedom and less about Made in USA, Volvo introduces the American-Made S60

CEO Levatich says Harley-Davidson brand about freedom, less about ‘made in USA’

Harley-Davidson Inc. president and CEO Matt Levatich uses the word “freedom” in nearly every public comment he makes.

For Levatich, who was appointed CEO of the iconic Milwaukee-based motorcycle manufacturer in 2015, freedom is one of the brand’s core values, along with things like strength, independence, self-expression and individual identity. In a conversation hosted by Scale Up Milwaukee Thursday morning, Levatich emphasized the importance of Harley-Davidson’s purpose and identity being “liberating, not constraining.” – Full Article via Biz Journal

The American-Made Volvo S60 is here

“If you’re set on cars made in the USA but desire heralded European engineering, you ought to consider the Volvo S60. Announced earlier this year that Volvo would be establishing a U.S. production presence, the first batch of S60s are now ready for the road.

Boasting sleek interior and exterior designs that this Swedish automaker is known for, the latest iteration of the Volvo S60 is more than just a pretty face. With different powertrains paired with an eight-speed automatic transmission — a turbocharged 2.0-liter four-cylinder with 250 hp, a supercharged and turbocharged 2.0-liter four-cylinder with 316 hp, and a plug-in hybrid making 400 hp — drivers of all tastes can appreciate this kind of variety. To complement the S60’s impressive powertrain, its communicative and advanced chassis delivers a balance of a supportive and comfortable ride that gives the driver full control.” – Full Article via Our Community Now

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