Polaris is doubling-down on Indian Motorcycle #AmericanMade
Victory Motorcycles was acquired in 2011 by Polaris but has not been profitable in a few years. Victory was originally created as a competitor to Harley Davidson. But now Polaris has decided to adjust strategy and focus on growing the brand of Indian Motorcycle.
Victory represented just 3% of sales for Polaris. Business analysts acknowledged this eliminates an American motorcycle brand, but Harley-Davidson may not be able to take advantage of it because its aging customer base and Indian Motorcycle has been gaining market share.
We are looking more into this story and will be following up with a full report on ‘Indian Motorcycle’ future. In the meantime, check out a detailed timeline of history for Indian Motorcycle Manufacturing Company.